Website Guidelines

Our online presence is vital to building and maintaining a consistent user experience and connection to the CU Anschutz identity.

To maintain coherence and clarity, a system of interconnected visual templates and guidelines have been put in place for all CU Anschutz school, unit and center websites. This strategy is managed by the Web Governance Group.

Website Best Practices

  • In most cases, if the website represents the university or affiliation to the university then the use of the Sitefinity CMS is required (per OIT's policy), this includes research labs. If this CMS does not meet your specific needs, you can submit a request to Office of Information Technology for consideration.
  • Make CU Anschutz affiliation obvious. Correct and prominent use of our name, logo, official colors, typeface and core brand messages ensures your web presence benefits from the greater awareness and brand equity of the campus identity.
  • A standard website masthead and footer are required on all university-related sites. Additionally, website masthead images are for use on university websites only. Do not download masthead images for use as logos. Instead, always use an approved unit or campus logo.
  • Consult with University Web Services before beginning any web development or design work.
  • Identify user needs. Conduct a user needs assessment and content strategy before publishing any web projects.
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For additional website questions, reach out to: or visit our FAQ page


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