GETTING STARTED WITH SOCIAL 

Social media can make an incredible impact and should be just as strategic as your other methods of communication. We’ve outlined general guidelines for the main components found in social media. Our goal is to maintain a cohesive university brand message across all social channels. 

For a list of social media handles throughout the university, visit our social media directory.

BEFORE YOU LAUNCH YOUR SOCIAL PLATFORMS 

Prior to getting started on social, please click the links below to submit the registration form and review the University's social media guidelines.

Social Media Registration Form

 

Social Media Guidelines

 

 

If you’re unsure if social media is right for your school, department or unit contact the digital engagement team. We’re here to help.

SETTING UP YOUR ACCOUNT

TONE 

What type of tone and voice will you adopt? On all our social platforms, we strive for our language to be:
  • Warm
  • Compassionate
  • Inspiring
  • Cheerfully confident
  • Inclusive 
Remember, each social channel has different audiences. Instagram provides the opportunity to be more playful, while Facebook errs on the side of being more educational and informational. With every story you share, we want to convey why our work matters to the everyday person.

EVENT, INFOGRAPHIC & STORY  DESIGN TEMPLATES 

Social media design templates are available for Instagram stories and posts, Twitter, Facebook and LinkedIn are available specifically for free Canva users.

Please click the link below to get access to event flyer templates, quote templates, news article templates, shout-outs and more.

Social Media Design Templates

OFFICIAL HASHTAGS 

CU Anschutz has hashtags that we encourage everyone to use. Using these hashtags can help increase the reach and visibility of your content.

#CUAnschutz: A general campus-wide hashtag

#CUAnschutzTogether: A campus-wide hashtag used to promote positivity, pride and the feeling of togetherness while physically apart

#CUAnschutzGrad: A general hashtag for all commencement-related activities

COMMENCEMENT ASSETS 

We have created a variety of social media assets, including Facebook frames, Twitter templates, Zoom backgrounds, Instagram stickers and more, for the 2021 Spring Commencement. Please visit the Social Commencement Assets webpage to access them all.