Social Media

The account username is how your followers will mention or tag you in their posts. With your username, it is key to be straightforward to clearly identify your CU Anschutz program, department or school name. Depending on what platform you are joining, the amount of characters for your account handle will change. Most common practice begins with "CU" followed directly by your school/program name. If you are creating multiple new accounts, it's best to try to be consistent with your usernames if they are all available. 

Here are examples for the following platforms: 

Twitter (15 Character Limit):	Facebook (50 Character Limit):	Instagram (30 Character Limit):
@CUAnschutz	@CUAnschutzMedicalCampus	@CUAnschutz
@CUMedicalSchool	@CUCancerCenter	@CUOrthopedics
@CUAnschutzDEICE	@CUAlzheimers	@CUAnesthesiologyResidency

 

After submitting the social media registration form, the CU Office of Communications team will provide you with an official social media profile picture. If you have a pre-existing account but don't have an official icon, please email the digital engagement team.

Schools/College/Departments/Programs/Centers are unable to use the University of Colorado "CU” by itself in any format on social media. The profile picture used should be consistent across all platforms as to be easily recognizable for your audience.

The About is an opportunity to give insight to your audience about what you’re all about. Write a clear and concise description of your brand. Fill out all of the About section and other profile sections completely including a link to your website. Please include your affiliation to the University of Colorado Anschutz Medical Campus in the About section.

The cover photo has more flexibility than the profile picture. This photo can be switched out depending on events or marketing campaigns. Although we encourage you to personalize your cover photo, we do ask that you ensure your photo is relevant and not out of date.

Cover Photo Dimensions: 

• Twitter: 1500 x 500 pixels 
• Facebook: 820 x 312 pixels
• LinkedIn: 1584 x 396 pixels
• YouTube: 2560 x 1152 pixels

Go to cuanschutz.imagerelay.com for Cover Photo downloads. 

For your longer page name, while it is not mandatory, many departments and units choose to use the following system: CU Anschutz + Department/Unit name. Some examples: 

CU Anschutz Department of Psychiatry  
CU Anschutz Health and Wellness Center

Your “About” description should include a link to your department website. The “About” section of your page should also reference the larger school or college with which your unit is associated.