Editorial Style Guide

The University of Colorado Anschutz Medical Campus recognizes the importance of grammatical consistency and accuracy throughout its communications. Our editorial style for the Office of Communications is based upon the Associated Press Stylebook, with the following exceptions and refinements. 

For publishing purposes: CU Anschutz's official typeface is Neue Helvetica. Arial can be used in other publications.


The correct and consistent use of our name across all communications and media is essential to building awareness and reinforcing our identity.

  • Capitalize only the official and complete names of colleges, schools, departments, divisions, offices, buildings and official bodies. 
  • Do not capitalize semester names or seasons. 
  • Do not capitalize "university" unless using the complete proper name of the university. 
  • To conserve space, whenever possible omit terms like “Office of” and “Department of.”

Acceptable Naming

Full name/first use:

  • University of Colorado Anschutz Medical Campus 

Short name/subsequent use:

  • CU Anschutz
  • CU Anschutz Medical Campus

Unacceptable Naming

All other uses or variations are unacceptable, including:

  • AMC, UC, UCD, HSC (no acronyms)
  • Anything using "Denver" (except certain legal documents and paperwork)
  • Health Sciences Center, Medical Center, Fitzsimons
  • at Anschutz, @Anschutz (no "at" or symbol)
  • hyphens or commas before "Anschutz"

Schools & Colleges

Depending on audience, consider adding similar First/Short/Second instance conventions seen above with University of Colorado and CU preceding the names of the schools and college on campus. 

  • College of Nursing/CU Nursing 
  • Colorado School of Public Health
  • Graduate School
  • School of Medicine
  • School of Dental Medicine
  • Skaggs School of Pharmacy and Pharmaceutical Sciences

Centers & Institutes 

For brand strengthening purposes, be sure to establish the center or institute’s connection to CU Anschutz. Avoid using acronyms unless previously mentioning the name of the center or institute. 

Gold Diagonals

Boilerplate Language

The University of Colorado Anschutz Medical Campus is a world-class medical destination at the forefront of transformative science, medicine, education and patient care. The campus encompasses the University of Colorado health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Children's Hospital Colorado – which see more than 2 million adult and pediatric patient visits yearly. Innovative, interconnected and highly collaborative, the University of Colorado Anschutz Medical Campus delivers life-changing treatments, patient care and professional training and conducts world-renowned research. For more information, visit www.cuanschutz.edu.

Additional Guidelines

Gold Diagonals

Contact Us

Contact the brand team at: brand@cuanschutz.edu or see our FAQ page


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