AI Communications Guidelines
Generative AI tools can be powerful resources for communicators, supporting creativity, efficiency and innovation across editorial, digital, social, and visual content. This page outlines appropriate and responsible uses of generative AI at CU Anschutz and clear guidelines for acceptable and unacceptable practices. These principles are designed to help ensure AI is used thoughtfully, while aligning with university, legal, and ethical standards.
Note: These guidelines apply specifically to communications and marketing materials. For broader guidance on generative AI use across the university, click here.
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Appropriate uses for generative AI applications and tools
Editorial, Digital & Social Content
When using AI assistants for editorial, digital & social content creation, it is important that you use them to enhance creativity and productivity, but always maintain the originality.
Be cautious when using AI tools, ensuring that personal, sensitive and university data are not uploaded or shared with unvetted AI systems (ChatGPT, Grammarly, Gemini, Sprout Social AI Assist, etc.), as they may not be secure.
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Visual, Audio & Stock Content
When using AI to modify or edit images, the intent should be to enhance creativity and productivity while maintaining the integrity of the original image. Images should not be altered to the point that the original subject, message, or source is distorted or no longer recognizable. AI should not be used to create whole marketing materials like flyers, posters or social posts as these tools often distort CU Anschutz logos and colors.
Common image AI assistants used at the university are, Adobe Creative Suite for editing imagery and Adobe Firefly for image creation (for use in pre-production/storyboarding work only).
Note: the use of AI stock photos in university communications and marketing is currently prohibited. Stock services like Adobe Stock, are now including AI generated assets in their libraries. They are clearly labeled and easy to filter out.
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