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COLLATERAL AND ADVERTISING 

The following applies to all university related print communications and advertising.

  • Make CU Anschutz affiliation obvious. Correct use of our name, prominent placement of our logo, strong use of our official colors, typeface, and core brand messages ensures your communication benefits from the greater awareness and brand equity of the campus identity.
  • Use concise, compelling and memorable content along with strong visuals to attract viewers and reinforce the campus personality.
  • Be strategic. Know your audience, the intended result of our communication and how it fits into both your communications and operations strategy, and that of the campus.
  • Involve the Office of Communications during the development process to ensure your concept works in concert with other ongoing or planned campus/unit marketing and advertising. Send designs to brand@cuanschutz.edu for review before publication.
  • DO NOT include multiple CU logos. When multiple units are involved, use the parent school or unit logo instead. When in doubt, use the CU Anschutz logo and identify specific schools and units in content.

Design templates are available for download here.

RESEARCH AND SCIENTIFIC POSTERS 

Research and scientific posters both showcase the accomplishments and expertise of our faculty, and create memorable connections with the CU Anschutz identity and brand.

  • Use an approved poster template, available from Printing Services or cuanschutz.imagerelay.com.
  • Make CU Anschutz affiliation obvious. Prominent placement of our logo in the header area, correct use of our name throughout, inclusion of our official colors, typeface, and core brand messages will help your poster benefit from the greater awareness and brand equity of the campus identity.
  • Poster titles should be both accurate and memorable. Use concise, attention-grabbing content whenever possible.
  • Clearly indicate the authors—as well as the parent school or unit—in the subhead area.
  • Ensure your content is clear, concise and legible from up to 10 feet away.
  • DO NOT include multiple CU logos on research posters. When multiple units are involved, use the parent school or unit logo instead. When in doubt, use the CU Anschutz logo and identify specific schools and units in content.
Poster templates are available at cuanschutz.imagerelay.com and via Printing Services.

CERTIFICATES 

  • Use an approved template. This ensures authenticity, especially for certificates that become part of a student’s or employee’s permanent record.
  • Limit certificate content to the basics. Type of certificate, awardee, date, subject, etc.
  • University seal usage is restricted. Only certificates that are reported to the Colorado Department of Higher Education by the Registrar’s Office may incorporate the university seal. All other certificates must use the CU Anschutz Medical Campus logo.
  • DO NOT include multiple CU logos. When multiple units are involved, use the CU Anschutz logo and list units separately.

Certificate templates are available for download at cuanschutz.imagerelay.com.

Certificates