Today, 90% of all information transmitted to the brain is visual - and the average human processes visuals 60,000 times faster than text. This makes imagery an essential tool to reinforce our identity, brand and core messages.

Whenever possible, we use a documentary or editorial approach for CU Anschutz visual storytelling. To support this strategy, our photography should feature:

  • Strong points of focus
  • Narrow depth of field
  • Natural lighting
  • Real-world settings and people
  • Genuine action and spirit
  • Honest, authentic moments

To view and download official university imagery, visit