Imagery
Today, 90% of all information transmitted to the brain is visual - and the average human processes visuals 60,000 times faster than text. This makes imagery an essential tool to reinforce our identity, brand and core messages.
Whenever possible, we use a documentary or editorial approach for CU Anschutz visual storytelling. To support this strategy, our photography should feature:
- Strong points of focus
- Narrow depth of field
- Natural lighting
- Real-world settings and people
- Genuine action and spirit
- Honest, authentic moments
To view and download official university imagery, visit cuanschutz.imagerelay.com.
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