Digital Color Use

As part of the web brand identity standards we have outlined a suite of approved web colors. The combination of background, text and link colors have been thoroughly tested for color contrast and are compliant with our web accessibility policy.

While the brand central visual guidelines advise adding color through photography, this styleguide provides a variety of colors to be used for backgrounds on elements of your site or application.

It is important to implement the color guidelines exactly as they are outlined to meet the required color contrast. Do not introduce variants in the combinations as this can cause issues with color contrast requirements.



Light Gray

Link Example

Dark Gray

Link Example


Should you need other secondary colors for web use, we suggest choosing colors from the Google Material Color Palette, from which these colors were chosen.


When applying the background color, an accessible text color must also be set.