Aside from our logo, our brand colors are the most identifiable element of our university's visual identity. Used accurately and consistently, they connect and strengthen the impact of our visual communications.
As part of the web brand identity standards we have outlined a suite of approved web colors that can be found here.
Our colors are black and gold. They are a required element in all visual communications and should feature more prominently than any other colors.
Always reproduce our brand colors faithfully and accurately, using the values below.
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 100
CMYK 40 / 40 / 40 / 100 (Rich Black)
RGB 207 / 184 / 124
CMYK 0 / 10 / 48 / 22
Thread color: Vegas Gold
RGB 188 / 188 / 188
CMYK 0 / 0 / 100 / 26
RGB 67 / 67 / 67
CMYK 0 / 0 / 100 / 74
Color is an important part of our visual system. To maintain consistency in our visual identity system, it is essential to reproduce our colors accurately and consistently in all our communication. This scale is an example of how much each color should appear in proportion to other colors; primarily black and gold, with dark and light grays secondary. Tertiary colors may be used in moderation, but never as a replacement for, or an equal to, the primary or secondary colors. CU Gold may in some cases be used at various levels of opacity over white. Always follow the Pantone, CMYK, RGB, or web/hex values shown on this page.
In select cases, colors beyond our accent colors may be used to indicate important information and/or recommended user action. Action color use is rare and limited to the following shades and/or circumstances: