Additional Graphics
Supporting graphics may be used to enrich communications, adding clarity to content for initiatives, events or campus campaigns that require extra clarification.
They typically take the form of images, symbols or type treatments. Integrating supporting graphics in alignment with our brand strengthens both your materials and the overall brand identity of the campus
Here you’ll find guidance on how to incorporate CU Anschutz-branded supporting graphics into your marketing efforts.
CHECKLIST
All CU Anschutz communications and marketing must include the following:
 | Correct name |
 | Approved logo |
 | Official colors |
 | Official typeface |
Supporting Graphics
Supporting graphics may be used to enrich communications, provided they are clearly subordinate to the university's official identity and do not function as a competing logo or unit identifier. All supporting graphics must use approved brand colors and type (with some accent fonts allowed with prior approval), meet accessibility contrast requirements, and follow logo clear-space guidelines. A supporting graphic may manifest as an image, symbol or type treatment.
Supporting graphics are not for unit identification. They may not include any of CU’s approved marks, symbols (the CU icon, unit logos, university seal, spirit marks, etc.) as part of their design. Special care must be observed at all times to ensure viewers do not mistake them for a logo.
What Qualifies as a Supporting Graphic?
- A type treatment of a tagline for a specific office/department, initiative or event
- To highlight specific sections or areas of content (paragraphs, sections, bulleted lists)
- As a background element or pattern
- Icons or symbols used as a creative design element
- A graphical image recognizing a milestone event or anniversary
Incorrect Use of Supporting Graphics
- As an identifier (AKA logo) for CU units, groups, and/or as a replacement for our campus, school or unit logos (This includes using the name of the university within the supporting graphic)
- Used without the CU logo on the same piece of artwork or email
- Combined or "locked up" with CU campus, school or unit names/logos
- Changing the colors or approved supporting graphic or changing the words in an approved type treatment
Supporting graphics in context
.png?sfvrsn=35c9c6b4_0 "Supporting graphics")
If you are unsure if a design meets brand standards and to avoid delays in production approvals, please reach out to [email protected].
Clear Space
Clear space must always surround the campus logo, to improve visual impact and ensure legibility.
The minimum acceptable clear space is equal to the height of the "U" in the interlocking CU icon as it appears in the campus logo.
Design Examples
It is possible to stay in brand and create engaging and dynamic designs for your marketing projects. See below for some examples of using the brand to create varied and effective designs.
(1/36)
(2/36)
(3/36)
(4/36)
(5/36)
(6/36)
(7/36)
(8/36)
(9/36)
(10/36)
(11/36)
(12/36)
(13/36)
(14/36)
(15/36)
(16/36)
(17/36)
(18/36)
(19/36)
(20/36)
(21/36)
(22/36)
(23/36)
(24/36)
(25/36)
(26/36)
(27/36)
(28/36)
(29/36)
(30/36)
(31/36)
(32/36)
(33/36)
(34/36)
(35/36)
(36/36)
