University of Colorado Anschutz Medical Campus Editorial Style Guide

The University of Colorado Anschutz Medical Campus recognizes the importance of grammatical consistency and accuracy throughout its communications. Our editorial style for the central Communications Office is based upon the Associated Press Stylebook, with the following exceptions and refinements. 

For publishing purposes: CU Anschutz's official typeface is Neue Helvetica. Arial can be used in other publications.

 

NAMING

Capitalize only the official and complete names of colleges, schools, departments, divisions, offices, buildings and official bodies. 

Do not capitalize semester names or seasons. 

Do not capitalize university unless using the complete proper name of the university. 

To conserve space, whenever possible omit terms like “Office of” and “Department of.”

The University of Colorado Anschutz Medical Campus: Our name matters

The correct and consistent use of our name across all communications and media is essential to building awareness and reinforcing our identity.

Full name/first use:

  • University of Colorado Anschutz Medical Campus 

Short name/subsequent use:

  • CU Anschutz
  • CU Anschutz Medical Campus

Unacceptable Naming

All other uses or variations are unacceptable, including:

  • AMC, UC, UCD, HSC (no acronyms)
  • Anything using "Denver" (except certain legal documents and paperwork)
  • Health Sciences Center, Medical Center, Fitzsimons
  • at Anschutz, @Anschutz (no "at" or symbol)
  • hyphens or commas before "Anschutz"

Schools and Colleges

Depending on audience, consider adding similar First/Short/Second instance conventions seen above with University of Colorado and CU preceding the names of the schools and college on campus. 

  • School of Dental Medicine
  • Graduate School; University of Colorado Denver | Anschutz Medical Campus Graduate School 
  • School of Medicine
  • College of Nursing/CU Nursing 
  • Skaggs School of Pharmacy and Pharmaceutical Sciences
  • Colorado School of Public Health

Centers and Institutes 

For brand strengthening purposes, be sure to establish the Center or Institute’s connection to CU Anschutz. Avoid using acronyms unless previously mentioning the name of the center or institute. 

Some exemptions to full naming conventions (e.g. “Wellness Center” for “Anschutz Health and Wellness Center”) can be used, depending on the audience, style, and whether clean understanding is maintained.

ADDITIONAL GUIDELINES

ABOUT US

The ​University of Colorado Anschutz Medical Campus is the largest academic health center in the Rocky Mountain region, and a world-class medical destination at the forefront of transformative education, science, medicine, and healthcare.

The campus includes the University of Colorado health professional schools, multiple centers and institutes and two nationally ranked hospitals, UCHealth University of Colorado Hospital and Children’s Hospital Colorado, which treat nearly 2 million patients each year. All interconnected, these organizations collaboratively improve the quality of patient care they deliver, research they conduct, and health professionals they train.

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