University of Colorado Anschutz Medical Campus

Trademarks and Licensing

The University of Colorado’s Licensing and Trademarks Program works to promote, enhance and elevate the image of CU Anschutz by authorizing the use of all university-related names, logos and trademarked identifiers on high-quality and tasteful merchandise.

All apparel and merchandise orders featuring CU names, marks or trademarked elements are required to be produced through a licensed vendor (list of approved vendors below).

The University of Colorado requires that all individuals, organizations, departments and companies—both internal and external—utilize licensed vendors for any and all apparel or merchandise that display CU proprietary elements, regardless of the method of distribution. This formal licensing program is administered through University Communications and in partnership with the Collegiate Licensing Company (CLC).

CLC

LIST OF APPROVED VENDORS

Vendors licensed to produce CU Anschutz merchandise, updated March 2021:

Internal Campus Suppliers
Vendors that manufacture licensed product for campus only; cannot produce items used for resale
Licensees by Product Category
Vendors sorted by the type of licensed product they produce

ENDORSEMENT GUIDELINES

From time to time a vendor or other company with which CU works will ask our faculty or staff members to provide testimonial quotes for the vendor’s promotional purposes. This is prohibited under Regent Policy 14B. Endorsements can lead to misunderstandings and to misuse of CU’s name or reputation, or give a vendor an unfair advantage when competing for CU’s business.

On rare occasions, it may be in the university’s best interest to publicly testify to the qualifications of a vendor or other company or the efficacy of the vendor or other company’s products, goods, services, views or beliefs. In these cases, requests for participation by CU faculty, staff, employees or representatives must be referred to Steve Zweck-Bronner for approval. Steve will review the request and make a determination in writing. Requests should be submitted via email to steve.zweck-bronner@ucdenver.edu.

Please use the following guidelines when requesting an exception to Policy 14B:

CU employees may not imply CU’s endorsement of the vendor, product or service, or promote the vendor, product or service in comparison to competitors.
CU employees may describe factual information such as what the vendor, product or service does, how it is used and its attributes (e.g. speed, accuracy, efficiency, etc.).
Information shared in quotes, interviews, etc., must be factual rather than opinion-based. It is acceptable to make a statement, that based on experience, the product or service performed well but not to make statements that the product is high quality, the best on the market or other such qualitative pronouncements.
A CU employee may render an opinion about a vendor, product or service if they do so in an individual capacity and not on behalf of CU. There must be a statement included to the effect that the views represented are not official ones of the University.
Promotional material that identifies some unit of the University as a customer or client but does not give an opinion concerning the quality of a product is permissible with proper, written, approval from the University’s Trademark team.
Statements made should be as specific as possible, identifying the unit or individual involved. For example, it is not CU that is using a particular software product, it is the faculty member teaching a particular course in a certain department.
Endorsements may not be given in exchange for a pecuniary benefit such as free or reduced cost services or products, monetary payments or financial interests.
Advance, written permission must be obtained from the University’s Trademark team for any use of CU’s name, logo, trademarks or images for fundraising, advertising or promotion for any third-party.
A university strategic partnership may also involve co-branding. Co-branding occurs when CU’s name, logo, trademarks or images are used in conjunction with those of an external entity to denote an ongoing strategic relationship, shared facility, joint project, or donor contribution. Co-branding must be approved in advance by the University’s Trademark team.

Vendors and outside companies are not allowed to use University-owned logos unless it can demonstrate a need for the logo and the University department or campus approves the usage. Tara Dressler reviews requests for logo use details the guidelines surrounding its use. These guidelines are embedded in the University-wide guidelines and campus guidelines.

For clarification or to discuss questions that arise, please contact Steve Zweck-Bronner.

QUESTIONS

For more information on trademarks and licensing, contact brand@cuanschutz.edu.

Office of Communications

CU Anschutz

Fitzsimons Building

13001 East 17th Place

Aurora, CO 80045

communications@cuanschutz.edu

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CU Campuses

CU Anschutz Medical Campus

Office of Communications

Trademarks and Licensing

LIST OF APPROVED VENDORS

ENDORSEMENT GUIDELINES

QUESTIONS

Office of Communications

Trademarks and Licensing

LIST OF APPROVED VENDORS

ENDORSEMENT GUIDELINES

Requesting an exception to Policy 14B

QUESTIONS

Office of Communications