Trademarks and Licensing

The University of Colorado’s Licensing and Trademarks Program works to promote, enhance and elevate the image of CU Anschutz by authorizing the use of all university-related names, logos and trademarked identifiers on high-quality and tasteful merchandise.

All apparel and merchandise orders featuring CU names, marks or trademarked elements are required to be produced through a licensed vendor (list of approved vendors below).

The University of Colorado requires that all individuals, organizations, departments and companies—both internal and external—utilize licensed vendors for any and all apparel or merchandise that display CU proprietary elements, regardless of the method of distribution. This formal licensing program is administered through University Communications and in partnership with the Collegiate Licensing Company (CLC).



Vendors licensed to produce CU Anschutz merchandise, updated March 2021:


For more information on trademarks and licensing, contact