BRAND STANDARDS

All apparel and merchandise must be ordered from a licensed vendor and CU has a wide variety of established vendors that can apply our logo across thousands of products. Click below for a full list of our vendors.

Vendor List

 

If you are looking to brand a very specific product and do not see an existing vendor that can fulfill this for you, please reach out to [email protected] to discuss a solution. 

Official CU Anschutz logos can be found on Image Relay. You will need to set up an account if you haven’t already. Either search under the “brand” tab or use the search bar to find your logo package. There are a few approved variations in this folder, so please choose the one that best suits the item you are considering. Vendors vary but you will most likely want to give them either the PNG or the EPS file type.

Please note: As of September 2025, existing individual school, department and unit logos are being retired. We have created new lockups for the five schools and colleges (link coming soon) but all units and departments must use the main CU Anschutz logo with plain text identifying the unit elsewhere on the item.

We will no longer approve the production of new items with previous school/unit/department logos on them, but if you have existing items with your unit logo on them you may continue to use and give them away at this time.

Existing official Centers and Institutes are currently exempt and may continue to use existing logo. 

• Make CU Anschutz affiliation obvious. Correct and prominent use of our name, logo, official colors and typeface on all apparel and merchandise reinforces the greater awareness and brand equity of the campus identity.
• The interlocking CU cannot be used by itself or have any artwork behind it or used in conjunction with it. There are a few exceptions to this rule which can be found here.
• Adhere to proper clear space (height of the U in the interlocking CU, see here for more info) rules where possible. For smaller items, there might be exceptions to this on a case-by-base basis.
• Use branded fonts. The wording “University of Colorado,” "CU," "CU Anschutz," and "University of Colorado Anschutz" or any other campus or school/unit name need to be printed in an approved branded font.
• Do not remove or alter any part of the logo. The main CU Anschutz logo (link to logos and marks page) should fit on most items without any adjustments. Text identifying school, department or unit can be applied on any other area of the item.
• When embroidering the CU logo, minor exceptions can be made to adjust the scale of the logo to conform to machine limitations but this must be worked through between the vendor and the Brand Manager. 
• DO NOT include multiple CU logos on the same item of apparel or merchandise.
• To identify your school, department or unit, you may write it out in text.
• DO NOT use other CU campus athletic or spirit identities (e.g. the Buffalo or Lynx) to identify CU Anschutz, its schools or units.
• DO NOT break apart, alter or distort the official CU logo in any way to fit on a product - if you or the vendor are having issues with space or format, please contact [email protected] to discuss any possible exceptions or alternative solutions. 
• DO NOT create your own CU logo for your department, only official CU logos can be used.
• DO NOT include any other graphics or marks on your items unless related to an event or campus initiative and these must be approved by the Brand Manager. Additional graphics or logos cannot be used to support unit/department identity.

If you need some design assistance, our Print Services department offers a paid service for creative design needs - you can contact them here. 

Note: there are circumstances where the item's print area is too small to fit our logo or the vendor asks for the logo to be altered to work best for the product (often in cases of embroidery). In these cases we aim to be as flexible as possible while adhering to brand guidelines. Reach out to [email protected] and we can help to come up with the best solution or approve an exception. 

Using their website or ordering portal, submit your product order as you would as a private customer. If you need help ordering through the specific vendor, please use the contact info on the vendor list for assistance.

The vendor will submit the order to our brand team for approval of brand use and we either approve or give feedback on what needs to be done to bring it into compliance.

Please allow a few days for this process. In order to save time, make sure that your design and product, adheres to the guidelines above. 

Once approved, vendor will process order as normal, and they will communicate about processing times and delivery.