Colorado revamps opioid anti-stigma campaign to reach more diverse audience
KUNCNov 22, 2021
In 2018, Colorado launched “Lift The Label,” an opioid anti-stigma public awareness campaign. Daniel Goldberg, JD, PhD studies laws and policies which deeply stigmatize persons who use drugs or persons who live with substance use disorder.
One of his suggestions was to acknowledge that stigma “doesn’t exist in a vacuum. It’s a function of social power.” Black and brown communities and other marginalized groups are more likely to experience intersecting forms of stigma (like a pain condition and racial discrimination) at the same time, he said.