We are pleased to share a first look at the latest chapter in the Where Dreams Live advertising campaign, premiering this Sunday, Oct. 4, during the Denver Broncos game. 

Dreamers Never Quit is about persistence ‒ the determination to take on difficult questions, push beyond existing limits and keep going when answers don’t come easily.

You will see that spirit in members of our own campus community, including neurosurgeon Daniel Kramer, MD, whose team is using a novel brain-computer interface with the potential to help patients with paralysis regain movement. Their pursuit of better options is featured alongside athletes pushing the limits of performance, demonstrating the persistence that drives progress. 

That same persistence is evident across our campus every day, as exceptional people work toward better answers and better outcomes.

Pushing Beyond Today’s Limits

Across our labs, clinics and classrooms, persistence takes many forms. It is behind the challenging questions our researchers pursue, the new options our clinicians seek for patients, and the dedication our students bring to their education and training every day. 

Dreamers Never Quit reflects a campus community united in common purpose and committed to moving health and medicine forward. Thank you for all you do to make that progress possible. 

Dreamers Never Quit will debut this Sunday during the Broncos game and run through the fall on streaming and broadcast television, social media, and in a host of digital publications. 

You can learn more about Dreamers Never Quit at cuanschutz.edu/dreams and read the story behind the campaign here.