The eComm program provides CU Anschutz communicators with innovative digital tools for email marketing and event management. This suite of applications — including Salesforce, Marketing Cloud and Cvent — enable eComm users to engage with internal and external audiences in a compelling, strategic and data-driven manner.
As the University’s preferred solutions for email marketing and event management, the eComm program integrates seamlessly with CU’s source database systems of 1.2 million contacts, complies with university policy and federal law, and connects directly to the Treasurer’s Office for hassle-free transactions. It also ensures that constituent data is safe, secure and up-to-date. Finally, the eComm program provides professional templates so that emails and events look great and meet brand and accessibility standards.
eComm users also have access to comprehensive training and ongoing support from a dedicated team of digital strategists.